Delicious. Local. Fresh.


We grow tasty
and crunchy greens


We grow over 20 varieties
of tasty tomatoes


We grow sweet
and juicy berries

The right choice, the right taste

There are several reasons why Pure Harvest should be your preferred choice.

Exceptional Taste
Careful selection of seeds, plenty of sunlight, the right temperature and humidity make our produce Taste Like They Should™
Locally Grown
Our produce is typically grown less than 100 kms from where you live, so it always tastes better, stays fresher and leaves a smaller carbon footprint.
Naturally Protected
Our plants are protected by beneficial insects and not by pesticides. This helps keep our produce pesticide-residue free and safe from harmful insects.
Sustainably Farmed
Using fewer resources, we reach efficiency levels that are 30 times better than traditional field farming and 7 times more than desert greenhouses.
Unrivalled Variety
We have over 20 varieties of tomatoes, leafy greens and berries of all shapes, sizes and tastes - and available all year round too.
Attractively Priced
Tasty, fresh and top-quality produce, available at lower prices than imported varieties – that’s value-for-money!

Find Pure Harvest in a store near you

Our Top Selling

Our Awards

January 2024

Superior Taste Award – International Taste Institute

March 2023

Product of the Year Award - Fresh Produce Category

October 2022

MENA's Most Funded Startup 2022

September 2022

LinkedIn Top 10 Startups in the UAE, 2022 and Fast Company Sustainability Award


June 2022

‘Ground-Breaking Deal of the Year’ award at the Bonds, Loans & Sukuk Middle East Awards

December 2019

‘Smart Agriculture Technology Innovation’ Award by Frost & Sullivan

October 2019

'Best GCC and MENA Start-up' Award

February 2019

‘Time Out’ Dubai Restaurant Awards

September 2018

‘SME of the Year’ by Gulf Business

September 2019

Start-Up Business of the Year at the Gulf Capital SME Awards