The right choice, the right taste
There are several reasons why 
should be your preferred choice.
Exceptional Taste
Careful selection of seeds, plenty of sunlight, the right temperature and humidity make our produce Taste Like They Should™
Locally Grown
Our produce is typically grown less than 100 kms from where you live, so it always tastes better, stays fresher and leaves a smaller carbon footprint.
Naturally Protected
Our plants are protected by beneficial insects and not by pesticides. This helps keep our produce pesticide-residue free and safe from harmful insects.
Sustainably Farmed
Using fewer resources, we reach efficiency levels that are 30 times better than traditional field farming and 7 times more than desert greenhouses.
Unrivalled Variety
We have over 20 varieties of tomatoes, leafy greens and berries of all shapes, sizes and tastes - and available all year round too.
Attractively Priced
Tasty, fresh and top-quality produce, available at lower prices than imported varieties – that’s value-for-money!
produce pure harvest logo
Find
in a store near you
produce pure harvest logo
Findin a store near you
Our Awards
January 2024
Superior Taste Award – International Taste Institute
March 2023
Product of the Year Award - Fresh Produce Category
October 2022
MENA's Most Funded Startup 2022
September 2022
LinkedIn Top 10 Startups in the UAE, 2022 and Fast Company Sustainability Award
June 2022
‘Ground-Breaking Deal of the Year’ award at the Bonds, Loans & Sukuk Middle East Awards
December 2019
‘Smart Agriculture Technology Innovation’ Award by Frost & Sullivan
October 2019
'Best GCC and MENA Start-up' Award
February 2019
‘Time Out’ Dubai Restaurant Awards
September 2018
‘SME of the Year’ by Gulf Business
September 2019
Start-Up Business of the Year at the Gulf Capital SME Awards
